Strategic Framework

In 2012 ASF surveyed more than 500 members, researched our competitors, held multiple focus groups, and interviewed non-member philanthropists, sector leaders, board members, and funders. We reviewed the philanthropy landscape and ASF’s place in it, the challenges facing our members, and how ASF is responding to these needs.

We were encouraged by what our members appreciate about ASF, including:

• The level of professionalism and member support
• The relevance of our content to the work of small-staffed philanthropists
• The accessibility and responsiveness of our team in addressing day-to-day foundation needs

We also gained new insights into how small-staffed philanthropists prefer to engage and learn with peers in the field, including those who use other giving vehicles, and we learned that many of our members face new issues as their experience grows.

ASF’s Strategic Framework—a clear strategy forward.

ASF’s Strategic Framework identifies three lines of work in which we’ll continue—and, in some cases, expand—our efforts to serve foundations with few or no staff. We will guide members to the information they want, connect them to like-minded peers who inspire and inform their giving, and champion their successes so that their philanthropy effectively contributes to the larger field of giving.

Please take a moment to review the strategic framework document and let us know how ASF can help strengthen and inspire your giving.

For more information contact:

Henry Berman
CEO
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888-212-9922

Kathryn Petrillo-Smith
Managing Director
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888-212-9922